Why Are UK Cans 440ml? Unraveling the Mystery of the British Pint
The UK beverage market, particularly the realm of canned beers and ciders, presents a seemingly simple question: why 440ml? This peculiar volume, appearing somewhat arbitrary to those accustomed to standard metric measurements like 330ml or round imperial figures, has deep roots in history, economics, and marketing. Understanding its prevalence requires a journey through legislative changes, … Read more